Interview with shoe designer Frederikke Schmidt

Shoes! We love shoes! So we had a chat with Danish shoe designer Frederikke Schmidt, the brain and designer behind Roccamore, where comfort meets design.


Can you tell us a little bit about yourself, your name and where you’re from?
My name is Frederikke Antonie Schmidt, I’m a Danish shoe designer, educated from Polimoda in Florence, where I lived for about 5 years.andrea4_largeTell us about your brand?
Roccamore makes comfortable high heels in feminine design. Based on an orthopaedic technology, I have developed an insole that is built into the shoe and specially designed to shape your foot to walk as anatomically correct as possible in high heels. The point of Roccamore is to merge fashion and design and from the outside you can’t actually see that it’s a comfortable shoe – but you can feel the difference.

How did you get into design?
I have always been designing dresses and make most of my own today. When I was little, I used to make my mother crazy, cutting out pieces of her dresses to use as material references on my drawings. When I got older, I discovered shoe design and got completely fascinated with the power of good design, how a really beautiful shoe is like a sculpture, almost a piece of art.

Describe your style to us?
Feminine, happy, colourful, often vintage and very personal.
What does style mean to you?
A way of expression, I guess. How we dress affects how other people see us, it signals to the world who we are or a least who we want the world to think we are. I think most people dress to be part of a community, a tribe, to feel accepted as one of the group. I think that’s quite a shame – I dress very much after how I feel, the mood I’m in and how I want to be perceived. I like to stand out from the crowd – but maybe that’s just me …


What’s this season’s must have?
This season is all about back to nature, forest feelings and 1970’s. Most important colours are burgundy, moss green, burnt orange and yellow, and any kind of flowers prints. This season I’m gonna dress in a pair of long burgundy coloured boots, a big leather bag, 70’s style, in burnt orange and lots of flower dresses.

What is your next buy?
Burgundy boots


What is the most important thing, you need in order to be a good designer?
Good aesthetics and a strong sense of fashion is, of course, important, but as long as you are passionate and have a strong self confidence, I think you will have success with what you do.